The McDonaldization of Sex

"The original hope of widespread contraception was that it would help equalize men and women by offering women the power to control when they conceive. It was seen as part of a modern understanding of the equality of the sexes, which was made possible by technology. The hope was that contraception would save women from the burdens imposed by unplanned pregnancies, and it would allow them personal and economic freedom."

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Do you think that sex is being McDonaldized?